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Post by account_disabled on Dec 6, 2023 13:20:31 GMT 2
Appropriate implementation means: Pasting the main script into all subpages of the website in the section. ?Placing event scripts in the correct places on the website and only in these places.Attention! If they are in the wrong places, they will send incorrect data to Facebook and, as a result, you will see incorrect information about the effectiveness of your campaign. ?Including as much data/variables as possible in the event script. A allow you to obtain information about effectiveness in the "add to cart" event script, in addition to the information about such an event, you can also add the value of the products that have been Job Function Email List added). Event scripts can take two forms. This may be either by displaying the appropriate page of the website cart page, contact page) or by clicking on a button, which is a key element of the page (adding a product to the cart, downloading a file. Clicking on a link to the next subpage). The correct implementation of Pixel and events can be checked using browser plug-ins, Facebook Pixel Helper or in the Event Manager tab, from which you initially downloaded Pixel. Data on the number of events is also available in Facebook Analytics (we have already written about this tool, see here Importantly: the data you receive in both of the above tools applies to all events, not only those carried out thanks to campaigns.
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