Post by account_disabled on Dec 5, 2023 6:54:14 GMT 2
Using it, you can analyze various types of information, from the entire content, meta title, description, ALT descriptions of photos, to the headlines themselves. Researching long-tail phrases is his specialty, as is learning about external links. Although Surfer is an effective analytical tool, it is worth supplementing it with additional marketing instruments. Browsers to choose from for color – Ahrefs at the ready Ahrefs, like Surfer, has long-tail phrase review functions. Due to the fact that this tool is regularly updated, it adapts to the user's needs. The advantages are a convenient interface and the preparation of interesting report forms. The functionality of the tool is also based on the ability to select browser analysis. TOP 3 reasons why it is worth analyzing your competition for SEO You already know that learning about the advantages of your competitors' optimization activities provides inspiration. What else can you expect from a study on brand rival companies? Reason 1. You will save some time. When you decide to analyze the practices of competing brands, you are aware of their dynamic activities. Therefore, all you have to do is test keywords based on basic information about the activity of competing companies.
Expanding the functionality of the website.r own websites Special Database allows you to verify whether this idea actually works, and whether (perhaps) it is worth using it in managing your own sales platform. Reason 3. Not just a SWOT analysis, but a more thorough review of the activities of competitive enterprises. By checking their position in the search engine and visibility for specific keywords, you gain a signal in the context of further positioning plans. If you deal with SEO professionally and plan to undertake the process of analyzing competition, it becomes valuable to establish relationships with people from a specific industry. Why is this important? This is, in a way, the foundation in developing advertising strategies. Getting to know the environment "from the inside" gives insight into phrases identified with a specific business and the opinions of individual team members regarding the effectiveness of positioning for given phrases.
The practice becomes more important when the positioner does not have sufficient knowledge about the field in which the online store specializes. Finally, a bit about technical SEO When analyzing competing websites, it is impossible to ignore the technical perspective of SEO. Examining what solutions work well (e.g. originally developed content marketing or responsiveness) is an important aspect in building or modifying a website. When it comes to technical SEO, you should focus on: preparing and implementing a site map, adding a robots.txt file on the website, optimizing: URLs, meta tags, page speed, implementing: SSL certificate, redirects, structured data, internal links and links canonical, avoiding duplication of content and ensuring the website's responsiveness (adaptation to mobile devices). It is worth taking a closer look at the SSL certificate mentioned above. Well, this is a very important factor in technical SEO. In the past, this protection was used mainly by online stores, but not all of them. Much changed when Google issued warnings to users about "dangerous" websites in the Chrome browser. Some website owners then realized that due to such warnings, the number of their customers could significantly decrease. On the other hand, SSL connections were more often considered a ranking factor in the SEO process. For this reason, an SSL certificate could be seen on more websites (the website address begins not with Website owners can use free or paid security certificates. The latter are most often used in electronic banking due to the greater risk of hacker attacks.
Expanding the functionality of the website.r own websites Special Database allows you to verify whether this idea actually works, and whether (perhaps) it is worth using it in managing your own sales platform. Reason 3. Not just a SWOT analysis, but a more thorough review of the activities of competitive enterprises. By checking their position in the search engine and visibility for specific keywords, you gain a signal in the context of further positioning plans. If you deal with SEO professionally and plan to undertake the process of analyzing competition, it becomes valuable to establish relationships with people from a specific industry. Why is this important? This is, in a way, the foundation in developing advertising strategies. Getting to know the environment "from the inside" gives insight into phrases identified with a specific business and the opinions of individual team members regarding the effectiveness of positioning for given phrases.
The practice becomes more important when the positioner does not have sufficient knowledge about the field in which the online store specializes. Finally, a bit about technical SEO When analyzing competing websites, it is impossible to ignore the technical perspective of SEO. Examining what solutions work well (e.g. originally developed content marketing or responsiveness) is an important aspect in building or modifying a website. When it comes to technical SEO, you should focus on: preparing and implementing a site map, adding a robots.txt file on the website, optimizing: URLs, meta tags, page speed, implementing: SSL certificate, redirects, structured data, internal links and links canonical, avoiding duplication of content and ensuring the website's responsiveness (adaptation to mobile devices). It is worth taking a closer look at the SSL certificate mentioned above. Well, this is a very important factor in technical SEO. In the past, this protection was used mainly by online stores, but not all of them. Much changed when Google issued warnings to users about "dangerous" websites in the Chrome browser. Some website owners then realized that due to such warnings, the number of their customers could significantly decrease. On the other hand, SSL connections were more often considered a ranking factor in the SEO process. For this reason, an SSL certificate could be seen on more websites (the website address begins not with Website owners can use free or paid security certificates. The latter are most often used in electronic banking due to the greater risk of hacker attacks.