Post by account_disabled on Dec 5, 2023 6:36:00 GMT 2
Although these studies were conducted a long time ago, the facts are that each year we spend less and less time on websites. Therefore, a UX Writer has little time to draw the Internet user's attention and should use it as much as possible. Ease of understanding the content Most often, the recipients of content are different people. They can be experienced and know the subject perfectly, but also those who are just taking their first steps in a given issue. The content should meet the expectations of both. Do not use specialized terms. It is worth creating short sentences and paragraphs. If an Internet user does not understand what he is reading and has to look for explanations of individual words, it is difficult to expect that his experience with the website will be positive. It is best to limit yourself to simple vocabulary. Using sophisticated terms known only to a few will not contribute to building a positive user experience. Creativity Internet users most often come across very similar content on different websites. It's worth giving a sample of your creativity and proposing something humorous, but understandable to everyone. However, this solution will not always be the best. You should consider your target audience and test the effectiveness of your content. Sometimes even changing the order of words has an impact on conversions.
This was shown by a test conducted by the DeWALT store. On product pages, the CTA reading Buy Now was replaced with the text Shop Now. The former turned out to be 17% more effective, which, given the scale of the store's operations, resulted in a huge difference in revenue. Target group analysis Before we start creating content, we should know who we want to reach. You should carefully analyze who constitutes the group of recipients of a product or service. What expectations do they have? Why is this product the perfect solution for them? Creating good content is not about praising the product, but about presenting specific information about its use. The recipient is supposed to find out what problems he will solve thanks to this article. Why will it be useful to him? It is worth including numerical data in the content. For example: X will take you X less time. Of course, such data must be supported by research. Utility No word used in the content should be included in it by accident. If it is unnecessary, it should be removed. Additionally, the content should solve problems in the simplest way possible.
Forms are a great example of text where you should pay special Whatsapp Number List attention to this. Hints are of key importance - the Internet user must be sure what and in what form he should enter in a given place. It cannot be that he enters the telephone number in various forms without knowing which is the correct one. Each field should contain information about the expected data and its form. If an Internet user makes a mistake, a message should immediately be displayed explaining where it happened. Additionally, there should also be information about what the error is. Inverted pyramid style Considering that Internet users most often read only part of the content, it is worth placing the most important information at the top of the text. According to the inverted pyramid principle, content is created from the most important data to the least important. Thanks to this, we increase the chance that Internet users will become familiar with what is important to us. This is the opposite of the academic style, where the reader learns the most important information only at the end of the article. Taking devices into account Currently, most Internet users use the Internet on mobile devices, while a large group still uses computers.
The content should be appropriately adjusted, The difference may lie in the content of the CTA (Call to Action), the size of individual elements and more. You should not lump both recipients into one bag. UX Writer is a specialist who supervises the content on all portals and websites that achieve sales success. Well-known brands already had such experts a few years ago. In Poland, they can earn from several to even several thousand zlotys a month. However, according to Neuvoo data, a UX Writer can earn up to $120,000 a year in California, USA. FREE SEO AUDIT UX Writing – summary UX Writer is a profession that is now becoming more and more expected on the market. This is not surprising - his work has a huge impact on the company's results. The business effectiveness of websites and applications largely depends on it. Optimizing content to design positive user experiences is now essential. Did you like the article? Rate it! Do you have a website and would like to finally start earning money? We invite you to consult with our SEO analysts ! At the meeting you will learn how positioning can help your business.
This was shown by a test conducted by the DeWALT store. On product pages, the CTA reading Buy Now was replaced with the text Shop Now. The former turned out to be 17% more effective, which, given the scale of the store's operations, resulted in a huge difference in revenue. Target group analysis Before we start creating content, we should know who we want to reach. You should carefully analyze who constitutes the group of recipients of a product or service. What expectations do they have? Why is this product the perfect solution for them? Creating good content is not about praising the product, but about presenting specific information about its use. The recipient is supposed to find out what problems he will solve thanks to this article. Why will it be useful to him? It is worth including numerical data in the content. For example: X will take you X less time. Of course, such data must be supported by research. Utility No word used in the content should be included in it by accident. If it is unnecessary, it should be removed. Additionally, the content should solve problems in the simplest way possible.
Forms are a great example of text where you should pay special Whatsapp Number List attention to this. Hints are of key importance - the Internet user must be sure what and in what form he should enter in a given place. It cannot be that he enters the telephone number in various forms without knowing which is the correct one. Each field should contain information about the expected data and its form. If an Internet user makes a mistake, a message should immediately be displayed explaining where it happened. Additionally, there should also be information about what the error is. Inverted pyramid style Considering that Internet users most often read only part of the content, it is worth placing the most important information at the top of the text. According to the inverted pyramid principle, content is created from the most important data to the least important. Thanks to this, we increase the chance that Internet users will become familiar with what is important to us. This is the opposite of the academic style, where the reader learns the most important information only at the end of the article. Taking devices into account Currently, most Internet users use the Internet on mobile devices, while a large group still uses computers.
The content should be appropriately adjusted, The difference may lie in the content of the CTA (Call to Action), the size of individual elements and more. You should not lump both recipients into one bag. UX Writer is a specialist who supervises the content on all portals and websites that achieve sales success. Well-known brands already had such experts a few years ago. In Poland, they can earn from several to even several thousand zlotys a month. However, according to Neuvoo data, a UX Writer can earn up to $120,000 a year in California, USA. FREE SEO AUDIT UX Writing – summary UX Writer is a profession that is now becoming more and more expected on the market. This is not surprising - his work has a huge impact on the company's results. The business effectiveness of websites and applications largely depends on it. Optimizing content to design positive user experiences is now essential. Did you like the article? Rate it! Do you have a website and would like to finally start earning money? We invite you to consult with our SEO analysts ! At the meeting you will learn how positioning can help your business.