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Post by account_disabled on Dec 4, 2023 6:48:10 GMT 2
Creators are now sifting through the behavior of their audiences to make decisions. This is how Netflix managed to get ahead of its competitors: by capitalizing on data to produce “ tailor-made ” series. The successful series House of Cards is thus the product of the convergence between users' interest in Shakespearean dramas, the series The West Wing and the world of director David Fincher (3). Even more, the data collected in real time on viewers' reactions during the broadcast of a series directly influences the development of the scenario: the death of John Snow aroused such emotion among Game of Buy Bulk SMS Service Thrones fans that the character was resurrected. Episode after episode, fan reactions are closely scrutinized, on social networks, fanart and fanfiction sites. If this work has long been done manually by the creative and marketing teams, they are now supplemented by data visualization tools, which accelerate and make artistic decision-making more efficient. Valuable data to provide the means for continuous improvement of consent and maintain this contract of trust with its audience. Since consent is there and for a long time, attempts to circumvent it are doomed to failure. Brands have every interest in working on consent as a part of the user experience. A moment which, to be successful, requires close collaboration between legal, technical and marketing teams.
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