Post by account_disabled on Nov 27, 2023 9:06:59 GMT 2
The marketing strategies that have had the best results in the domestic market and then replicate them on the foreign market of interest. Implementing a localization strategy on multiple markets at the same time is very tiring, almost impossible for an SME, which is why it is necessary to classify the countries in which it wants to be international in order of importance and localize digital marketing activities starting from the most important ones. Localize thanks to the Web International digital marketing and the web more generally can offer valid help in the correct implementation of a localization strategy.
Thanks to ad hoc communication for the foreign public, it is possible to improve brand awareness in the international market and relationships with the target public in general. Let's start from the beginning, some studies have demonstrated the need for "localized" websites. For example: 55% of global consumers said they only buy products from websites that provide product Web Development Services information in their native language. 51% of B2B companies say they are more likely to purchase from websites with medium-low localization quality compared to a site that only has content in English. 56% of consumers say that being able to find information in their own language is even more important than price. digital-marketing-international.
Digital marketing and localization in 5 steps Here are 5 steps to localize your digital marketing strategy and activate lead generation campaigns capable of generating new potential contacts and customers with an effective return on investment: Priority Prioritize the countries of interest to us and identify opportunities. To identify the three countries of greatest interest it could be useful to answer some questions: how large is the consumer base that I would target? What potential investment returns are sustainable in one, two or three years? What difficulties might I encounter.
Thanks to ad hoc communication for the foreign public, it is possible to improve brand awareness in the international market and relationships with the target public in general. Let's start from the beginning, some studies have demonstrated the need for "localized" websites. For example: 55% of global consumers said they only buy products from websites that provide product Web Development Services information in their native language. 51% of B2B companies say they are more likely to purchase from websites with medium-low localization quality compared to a site that only has content in English. 56% of consumers say that being able to find information in their own language is even more important than price. digital-marketing-international.
Digital marketing and localization in 5 steps Here are 5 steps to localize your digital marketing strategy and activate lead generation campaigns capable of generating new potential contacts and customers with an effective return on investment: Priority Prioritize the countries of interest to us and identify opportunities. To identify the three countries of greatest interest it could be useful to answer some questions: how large is the consumer base that I would target? What potential investment returns are sustainable in one, two or three years? What difficulties might I encounter.