Post by account_disabled on Mar 10, 2024 12:05:10 GMT 2
Surely many of you have heard or read this phrase many times. In fact many times. Many of you will also know who said these words, but in case anyone doesn't know, these words were written on January 3, 1996, by a gentleman named Bill Gates , who published an essay on the Microsoft website with the prophetic title : “Content is King” . , You understood correctly, just over 20 years ago, just a few years after the launch of the world wide web, Bill Gates claimed that, in his exact words: "Content is where I expect the most money will be made on the Internet, just as happened in broadcasting radio and television” and again “One of the interesting things about the Internet is that anyone, with a PC and a modem, can publish any type of content. In a sense, the Internet is the multimedia equivalent of the photocopier. It allows you to duplicate material at low cost, regardless of the size of the audience.
" A genius, a crazy visionary. Surely before Canada Phone Number Gates someone else would have used these words or made this concept their own. The importance of content, in fact, has always been relevant in many contexts: from theatre, to cinema, from television to literature and publishing; but the concepts expressed by the founder of Microsoft in that 1996 essay, read today, certainly make us think. All this preamble to tell you how right Gates was and how today Content Marketing has become an increasingly essential discipline for brands. It is important to clarify that this is not a new discipline, because Content has always existed, ever since, in the pre-digital era, companies instead of implementing strategies connected to pushing a product or a logo, focused the potential customer's attention with actions focused instead on brand and corporate values. An example?
The recipe book that Vorwerk has been giving to customers who purchase the Thermomix since 1978. Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming. 150 TICKETS ALREADY SOLD. EARLY OFFER […] € 159€ 59 With the arrival of digital everything has changed, accelerating the process of disseminating content and making the expectations set out by Bill Gates more real than ever. Today, we are connected 24 hours a day, 7 days a week, consumers' habits and expectations have changed, today there is less and less of a tendency to be informed by brands but it is increasingly the user who informs himself first hand about products and companies. usiness for companies.
" A genius, a crazy visionary. Surely before Canada Phone Number Gates someone else would have used these words or made this concept their own. The importance of content, in fact, has always been relevant in many contexts: from theatre, to cinema, from television to literature and publishing; but the concepts expressed by the founder of Microsoft in that 1996 essay, read today, certainly make us think. All this preamble to tell you how right Gates was and how today Content Marketing has become an increasingly essential discipline for brands. It is important to clarify that this is not a new discipline, because Content has always existed, ever since, in the pre-digital era, companies instead of implementing strategies connected to pushing a product or a logo, focused the potential customer's attention with actions focused instead on brand and corporate values. An example?
The recipe book that Vorwerk has been giving to customers who purchase the Thermomix since 1978. Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming. 150 TICKETS ALREADY SOLD. EARLY OFFER […] € 159€ 59 With the arrival of digital everything has changed, accelerating the process of disseminating content and making the expectations set out by Bill Gates more real than ever. Today, we are connected 24 hours a day, 7 days a week, consumers' habits and expectations have changed, today there is less and less of a tendency to be informed by brands but it is increasingly the user who informs himself first hand about products and companies. usiness for companies.